Brand Film & Short Form Campaign
Strategy & Advisory · Video production

Campaign summary
Southgate Audi needed content that could introduce the dealership experience while also giving its performance vehicles a stronger presence across social media. WhyBuy created a dealership brand film alongside a short-form campaign featuring the R8 and RS Q8, giving the brand both a polished introduction and a library of campaign-ready content.
Present Southgate Audi as more than a dealership, while creating content capable of supporting both brand awareness and ongoing social media.
Balance the refinement of the Audi brand with more cinematic, story-led creative that gave the vehicles and dealership experience distinct personalities.
A dealership brand film and a series of vertical short-form films featuring the Audi R8 and RS Q8, including the Daydreaming and His & Hers concepts, delivered in multiple lengths for social and digital use.
One production, multiple ways to use it.






Vertical Gallery
Custom tailored to unique audiences.

Dealership Tour

Audi R8 in 30 sec

Audi R8 in 15 sec

Dealership Service

His & Hers - Story
Video & Photography


