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Southgate AudiAutomotive retail

Brand Film & Short Form Campaign

Services provided

Strategy & Advisory · Video production

Southgate Audi — dealer explainer
Dealership Experience Video

Campaign summary

Southgate Audi needed content that could introduce the dealership experience while also giving its performance vehicles a stronger presence across social media. WhyBuy created a dealership brand film alongside a short-form campaign featuring the R8 and RS Q8, giving the brand both a polished introduction and a library of campaign-ready content.

The assignment

Present Southgate Audi as more than a dealership, while creating content capable of supporting both brand awareness and ongoing social media.

The direction

Balance the refinement of the Audi brand with more cinematic, story-led creative that gave the vehicles and dealership experience distinct personalities.

THE EXECUTION

A dealership brand film and a series of vertical short-form films featuring the Audi R8 and RS Q8, including the Daydreaming and His & Hers concepts, delivered in multiple lengths for social and digital use.

Deliverables

One production, multiple ways to use it.

01Dealership brand film
02Dealership short-form cutdowns
03R8 “Daydreaming” campaign
04RS Q8 “His & Hers” campaign
0515, 30 + 60 second versions
06Social + digital campaign assets
Behind the scenes
Short Form Video Campaign
Southgate Audi short form
Short Form Video

Vertical Gallery

Custom tailored to unique audiences.

Short Form

Dealership Tour

Short Form

Audi R8 in 30 sec

Short Form

Audi R8 in 15 sec

Short Form

Dealership Service

Short Form

His & Hers - Story

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